The Urban Legend campaign was an Emmy Winning promotional campaign that aired in the Minnesota/ FSN North market.
Created for FSN Southwest annual coverage of the rivalry weekend game between ASU and UA.
We worked closely with the SEC and ACC to gather some top coaches to represent for the FSN ident spots. Coaches, mascots and cheer squads were filmed on green screen and then composited together in this network promotional campaign.
Designed and animated show open package and supporting visuals across platforms from broadcast to print to web.
Designed and animated show open package and supporting visuals across platforms from broadcast to print to web.